Hat-Trick Design

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Hat-Trick Design has created a new identity for Marwell Zoological Park in Hampshire, which is being renamed Marwell Wildlife.

The consultancy was appointed by the zoo’s owner and operator, the Marwell Preservation Trust, following a three-way pitch last September, according to Hat-Trick director Gareth Howat.

Howat says, ‘Our task was to create a single strong personality to unite everything the organisation does. The challenge was to move the brand from being a regional wildlife attraction to become a conservation wildlife charity.’

via design week

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