Hat-Trick Design has created a new identity for Marwell Zoological Park in Hampshire, which is being renamed Marwell Wildlife.
The consultancy was appointed by the zoo’s owner and operator, the Marwell Preservation Trust, following a three-way pitch last September, according to Hat-Trick director Gareth Howat.
Howat says, ‘Our task was to create a single strong personality to unite everything the organisation does. The challenge was to move the brand from being a regional wildlife attraction to become a conservation wildlife charity.’
via design week